Creating a digital menu: menu boards for hospitality and cafés
Creating a digital menu made easy: what you need, how to set up a menu board and five tips that sell.
Why a digital menu?
A digital menu shows your dishes, prices and offers on a screen instead of on paper — and can be changed in seconds. Sold out? A new lunch special? Happy hour from 5 pm? One click and every screen is up to date. Moving images and appetising photos work harder than a laminated notice.
What you need
Three things: a screen, a player and a CMS. Upgrading an existing monitor? The Amazon Signage Stick turns any HDMI television into a menu board. How the components work together is explained in our digital signage guide.
To a menu board in a few steps
- Choose a screen or upgrade a monitor with a stick.
- Pick a template in the CMS and enter dishes, prices and photos.
- Create a playlist — for example breakfast, lunch and dinner separately.
- Set a schedule so the menu switches automatically by time of day.
- Pair and go live.
Tips for menu boards that sell
- Few dishes per screen — readable from several metres away.
- Real, appetising photos instead of stock images.
- Dayparting: coffee in the morning, lunch at midday, specials in the evening.
- Keep prices clear and current — no problem when digital.
- Use movement sparingly so the menu stays calm.
Would you rather talk it through?
Want to know which screen and which licence suit your business? Arrange a free consultation — we will work out the right setup together. The software for it is the lumafy CMS.
From reading to the screen.
lumafy ONE and lumafy CORE with the CMS built in, or the Amazon Signage Stick for screens you already have.