Digital shop windows: displays for retail
A digital shop window for retail: what to show, what matters in bright displays and how to get started.
The shop window that never sleeps
A digital shop window advertises around the clock — including after closing time. Instead of printed posters you show offers, campaigns and new arrivals that can be changed at the click of a button, and you catch the eye with moving images.
What to show in the shop window
- Current offers and discounts
- New collections and seasonal campaigns
- Opening hours and promotion periods
- QR codes to the online shop — selling after hours too
What matters in shop-window displays
- High brightness against sunlight (high-brightness displays).
- Portrait orientation often suits a shop window better.
- Continuous operation and heat management behind glass.
- All buying criteria are in the article buying displays.
How to get started
Choose a screen — for example the lumafy ONE — add a player and a CMS, then schedule your content. All professional displays are in the hardware overview. How it all fits together is shown in our digital signage guide.
Advice for your store
Which size, which brightness, portrait or landscape? Arrange a free consultation — we will find the right shop-window setup.
From reading to the screen.
lumafy ONE and lumafy CORE with the CMS built in, or the Amazon Signage Stick for screens you already have.