Understanding digital signage

Knowledge

Fundamentals, buying advice and practice — explained plainly, without jargon. What digital signage costs, which technology you actually need and how others use it.

Abstrakte Illustration: hochformatiges Display im Schaufenster

Digital shop windows: displays for retail

A digital shop window for retail: what to show, what matters in bright displays and how to get started.

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Abstrakte Illustration: Aufrufanzeige und Warteliste

Digital signage for doctors’ practices: using waiting room TV properly

Digital signage for doctors’ practices: what to show in the waiting room, what to watch out for on data protection and design, and how to get started.

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Abstrakte Illustration: Bildschirm spielt weiter, Verbindung unterbrochen

Running digital signage offline: showing content reliably without internet

Running digital signage offline: how local playback works, what still needs a connection and how to display without downtime.

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Abstrakte Illustration: zwei Sticks im Vergleich, einer hervorgehoben

Amazon Signage Stick vs. Fire TV Stick: what works for business screens?

Amazon Signage Stick vs. Fire TV Stick: the differences in continuous operation, kiosk mode and central management — with a clear recommendation.

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Abstrakte Illustration: drei aufsteigende Kostenblöcke

What does digital signage cost? Prices for screen, player and software

What does digital signage cost? The three cost blocks — screen, player and CMS licence — explained clearly, with a worked example.

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Abstrakte Illustration: drei Bildschirme in aufsteigenden Größen

Buying digital signage displays: what matters in professional screens

Buying a digital signage display: brightness, operating hours, resolution and size — what really matters in professional screens.

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Abstrakte Illustration: hochformatiges Menüboard mit Gerichten und Preisen

Creating a digital menu: menu boards for hospitality and cafés

Creating a digital menu made easy: what you need, how to set up a menu board and five tips that sell.

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Abstrakte Illustration: Media-Stick am HDMI-Eingang eines Bildschirms

Amazon Signage Stick: the 4K player for professional digital signage

The Amazon Signage Stick turns any HDMI monitor into a professional signage screen — 4K, kiosk mode, continuous operation. What it does and who it ...

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Abstrakte Illustration: ein zentraler Knoten steuert drei Bildschirme

Digital signage CMS: choosing the right system

What matters in a digital signage CMS — features, offline operation, users and scaling. How to find the right system.

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Abstrakte Illustration: Raster aus Bildschirmflächen mit einem hervorgehobenen Feld

What is digital signage? The complete guide

Digital signage explained simply: what it is, how it works, which components you need and where it pays off — the complete beginner’s guide.

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Abstrakte Illustration: eine kleine und eine große Oberfläche nebeneinander

lumafy CMS lite or pro — which edition suits you?

lite for a single site, pro for chains and IT requirements: how to find the right lumafy CMS edition in two minutes.

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Abstrakte Illustration: zwei Angebotskarten im Vergleich, die rechte hervorgehoben

What lumafy does better than other digital signage providers

Almost every digital signage CMS promises the same thing. What really sets lumafy apart day to day — from hardware and software in one place to Ger...

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Abstrakte Illustration: eine Zentrale bespielt drei Filialen

From chalkboard chaos to the digital branch — with existing screens too

Three branches, three chalkboards, the same routine every morning. This is what digital signage with lumafy looks like — with new displays or with ...

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A specific question about your case?

Tell us where the screens should go and what should run on them. We will propose the right combination.